For sale by owner — done properly
Sell your own home. Keep the commission.
Sheep’s Clothing Property gives you the plan, the training and the support to sell your home yourself — for a flat $2,990. No commission. No pressure. No wolves.
Sell within 90 days or your fee is refunded. That’s the whole contract.
- Our fee, flat
- $2,990 one price, every home, no commission
- Typical agent cost
- $20,000+ commission plus marketing on an average sale†
- Our guarantee
- 90 days sell in that window or your fee comes back
01 The maths
Commission is the most expensive habit in Australian real estate.
The average agent charges around 2–2.5% of your sale price, then adds a marketing package on top. Slide to your expected price and see what stays in your pocket when you sell it yourself.
2.2% commission + $4,000 marketing package
Flat fee. Full support. Refunded if you don’t sell in 90 days.
† Estimates only. Based on a 2.2% commission — between the national metropolitan average of 2.08% and regional average of 2.45% — plus a typical $4,000 agent marketing package. Actual agent fees vary by state, suburb and agent.
02 The method
A proven path from “thinking about it” to sold.
Prepare
We help you present your home at its best — styling, photography and copy that buyers respond to.
Price & list
A research-backed pricing strategy, then your listing live on Australia’s major property portals.
Show & negotiate
Scripts, coaching and on-call support for opens, offers and the conversations that decide your price.
Contract & settle
A clear checklist from accepted offer to settlement, alongside your conveyancer or solicitor.
03 What you get
Everything an agent does for $20,000 — taught, supported and on call.
Pricing strategy session
Comparable sales research and a pricing plan you understand and control.
Listing on the major portals
Your home in front of buyers on Australia’s biggest real estate websites.
Photography & copy guidance
How to brief a photographer and write a listing that earns the click.
Buyer-handling playbook
Word-for-word scripts for enquiries, opens and the offers that follow.
Negotiation support, on call
A real person in your corner when an offer lands and nerves kick in.
Contract-to-settlement checklist
Every step after “yes”, organised, so nothing slips between offer and settlement.
04 Words from sellers
People who kept their money.
“We were quoted $24,000 by a local agent. We sold ourselves in three weeks, at our price, and the support never once felt like we were on our own.”
“The negotiation coaching paid for the fee ten times over. I held firm on $15,000 more than I would have accepted alone.”
“What surprised me most was feeling in control the whole way. Every enquiry came straight to me. No middleman, no spin.”
Our promise
Sell within 90 days, or your fee comes back.
We can make that promise because the method works. If your home hasn’t sold within 90 days of listing, we refund our $2,990 fee. Simple as that.
Read the guarantee in full05 A fair warning
This isn’t for everyone. We’d rather tell you now.
Selling your own home takes real time and energy. You’ll host the opens. You’ll take the calls.
This is consultancy, not a done-for-you service. We hand you the method and stand beside you — you do the doing.
If you’re time-poor, or you genuinely believe an agent earns their commission, a good agent is the right choice for you.
Your home is probably your biggest asset. Sell it like you own it.
Tell us a little about your property and we’ll come back to you within one business day. No pressure, no follow-up barrage.
Start your enquiry